Associate Revenue Growth Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

1. Strategy & Planning
- Design and refine the overall customer rewards and incentives framework (e.g., coupons, cashback, points).
- Define the strategy for different customer segments-new users, returning users, high-value customers.
- Set clear objectives and KPIs for each initiative (e.g., CPA, ROI, redemption rate, incremental revenue).

2. Revenue Management
- Ensure all promotions and incentives deliver strong ROI while aligning with profitability targets.
- Analyze elasticity and user behavior to determine optimal incentive structures and thresholds.
- Support the monetization of reward systems through partnerships, upsells, or cross-sells.

3. Execution & Optimization
- Launch, monitor, and optimize performance-based campaigns involving coupons, promo codes, and cashback offers.
- Develop and iterate loyalty or points-based systems to increase user engagement and retention.
- Collaborate with marketing and product teams to embed rewards into the user journey effectively.

4. Analytics & Experimentation
- Build financial models and perform A/B testing to understand effectiveness of different reward types.
- Analyze cohort behavior to understand how incentives impact LTV, churn, and repeat usage.
- Monitor fraud or abuse in incentive programs and implement prevention mechanisms.

5. Cross-functional Collaboration
- Partner with Product, Marketing, and Business Intelligence to test, measure, and scale successful reward mechanisms.
- Coordinate with Finance and Accounting to align cashback and rewards operations with financial reporting.
- Collaborate with Legal and Compliance to ensure programs are risk-proof and user-friendly.

Requirements

- 5+ years of experience in Revenue Management, Product Marketing, or Loyalty Strategy (ideally in tech, fintech, or consumer platforms).
- Bachelor's degree in Business, Economics, Engineering, or a related field MBA is a plus.
- Strong analytical skills with the ability to build and interpret financial models.
- Deep understanding of incentive mechanics (e.g., discounting, cashback, rewards systems) and their impact on customer behavior and P&L.
- Proven experience running campaigns involving coupons, cashback, or loyalty points at scale.
- Experience in working cross-functionally with marketing, product, finance, and engineering teams.
- Proficiency in SQL, Excel, or similar analytics tools is a strong plus.