Sales And Marketing Specialist

Responsibilities :

• Develop and implement comprehensive B2B marketing strategies aligned with company objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Plan, execute, and optimize multi-channel marketing campaigns (digital, events, email, content, etc.).
• Monitor and analyze campaign performance, adjusting strategies to maximize ROAS.
• Oversee the creation of engaging content (case studies, white papers, presentations, social media, etc.) tailored to B2B audiences.
• Ensure consistent brand messaging across all platforms and marketing materials.
• Manage industry events, trade shows, webinars, and sponsorships to build relationship

Requirements :

• Bachelors degree in Marketing, Communications, or related field.
• Minimum 5 years of experience in B2B marketing, preferably in [insert relevant industry, e.g., manufacturing, services].
• Strong knowledge of digital marketing, content strategy, and lead generation techniques.
• Experience with marketing automation tools.
• Excellent communication, analytical, and project management skills.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Willing to work full time on site