Role Overview
EcoFlow is looking for a Marketing Specialist to support our local marketing activities in Indonesia, with a primary focus on social media management, local content and KOL collaborations, while also supporting brand communications and offline marketing activities.
Key Responsibilities
- Manage and grow EcoFlow Indonesia's official social media channels, including Facebook and Instagram, covering content planning, publishing, community engagement, performance analysis and optimization.
- Localize HQ content into Bahasa Indonesia and develop locally relevant content based on brand priorities, local trends and audience insights. Write copy and coordinate design and video production, ensuring all content is natural, accurate, culturally relevant and consistent with brand guidelines.
- Manage local KOL, KOC and content creator collaborations, including selection, communication, brief development, content review, deliverable management and performance evaluation.
- Monitor social media and KOL performance, market trends and competitor activities, and provide regular reports and optimization recommendations.
- Support local brand communications and offline marketing activities, working closely with regional teams, sales teams and external partners.
Requirements
- Language skill of Bahasa Indonesia, with a strong understanding of local culture, consumers and the social media landscape.
- Bachelor's degree in Marketing, Communications, Business or a related field, with 2–5 years of relevant experience in integrated marketing, social media, content marketing or influencer marketing.
- Good knowledge of Facebook, Instagram, TikTok, YouTube and Indonesia's local KOL ecosystem.
- Strong content planning, localization, copywriting, project execution and basic data analysis skills.
- Proficient in written and spoken English and comfortable using English as a working language; Mandarin proficiency is a plus.
- Proactive, detail-oriented and well-organized, with the ability to manage multiple projects effectively in a fast-paced environment.
Preferred Qualifications
- Experience in consumer electronics, energy, automotive, home appliances or lifestyle industries.
- Experience with an international brand or marketing agency; existing relationships with local creators, media or communities are a plus.
