At Cekat.AI, a fast growing AI Agent startup based in Indonesia and growing internationally, are building the future of AI-driven business. As Product Marketing Specialist, manages and optimizes end-to-end product content, from technical documentation and SEO marketing copy to internal training and feature launch materials.
What You Will Do
- Develop and maintain product documentation, including user guides, feature documentation, FAQs, and internal knowledge base.
- Create clear, engaging, and accurate product messaging for website, landing pages, product pages, blogs, and marketing materials.
- Manage and update website content using CMS while ensuring accuracy, consistency, and SEO best practices.
- Optimize website content for search engines (on-page SEO), including metadata, keywords, and internal linking.
- Coordinate localization of website and product content across multiple languages to ensure consistency and quality.
- Collaborate closely with Product, Sales, Customer Success, and Marketing teams to communicate new features and product updates.
- Prepare product knowledge materials and conduct internal product knowledge sharing sessions.
- Support product launches by creating go-to-market materials such as product announcements, release notes, presentations, and sales enablement assets.
- Monitor website content performance and recommend improvements based on analytics and user feedback.
- Ensure all product-related content aligns with the company's brand voice and messaging.
What We're Looking For:
- Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field.
- 2–4 years of experience in Product Marketing, Content Marketing, Technical Writing, or a similar role.
- Excellent copywriting skills in English (additional languages are a plus).
- Strong understanding of product messaging, storytelling, and user-focused communication.
- Familiar with SEO fundamentals and website content optimization.
- Experience managing website content using CMS platforms (e.g. WordPress, Webflow, Framer, HubSpot CMS, or similar).
- Experience creating product documentation or knowledge base articles is highly preferred.
- Understanding of localization workflows and multilingual content management.
- Able to simplify complex technical concepts into user-friendly content.
- Strong collaboration, project management, and communication skills.
- Experience working in SaaS or AI companies is a strong advantage.
Preferred Skills
- Basic HTML/CSS knowledge.
- Familiarity with Google Analytics, Google Search Console, Ahrefs, or SEMrush.
- Experience with Figma, Notion, Confluence, or similar documentation tools.
- Experience using AI writing tools (e.g. ChatGPT, Claude, Gemini) to improve content creation.
