Performance Marketing Specialist

About Us

We're a growing digital team working with lifestyle, food, and fashion brands across Southeast Asia. As we expand, we're looking for a sharp and analytical Performance Marketing Specialist to own paid media performance across our client portfolio.

What You'll Do

As our Performance Marketing Specialist, you'll own paid media across multiple client accounts. Meta (Facebook & Instagram) is the core of the role and where most of your time goes. You'll also take on Google and TikTok campaigns as accounts require, so we're looking for someone who wants to grow into a full paid media owner rather than stay on one platform.

Key Responsibilities:

Meta Ads:

• Build, launch, and manage full-funnel Meta campaigns across 4 to 6 client accounts
• Own budget pacing, bid strategy, audience structure, and campaign architecture
• Run prospecting, retargeting, catalogue/DPA, and lead gen campaigns
• Hit and defend account targets on ROAS, CPA, and CAC

Google & TikTok Ads:

• Manage Google Search, Performance Max, and Shopping campaigns for selected accounts
• Support TikTok Ads campaigns alongside our TikTok content and Shop team
• Advise on budget allocation across channels based on where performance actually is

Performance Analysis & Reporting:

• Diagnose underperformance and identify whether it's an audience, creative, offer, or landing page issue
• Run weekly performance reviews and monthly client reporting with clear next steps
• Use historical account data to inform testing decisions, not guesswork

Creative Direction:

• Write and brief ad concepts, hooks, and angles to designers and content shooters
• Run structured creative testing and identify winning patterns
• Feed creative learnings back into future briefs

Technical Setup:

• Manage Pixel and Conversions API setup, event mapping, and domain verification
• Handle catalogue and product feed setup for ecommerce clients
• Maintain audience infrastructure, exclusions, attribution settings, and account health

Process & Standards:

• Build and maintain our paid media playbook covering naming conventions, launch checklists, and QA
• Support other marketers on the team to raise baseline paid media execution quality

Who You Are

• 3+ years of hands on experience running paid media, with Meta as your strongest platform
• Track record managing meaningful monthly spend, comfortable with SGD 10k to 50k per account
• Fluent in Ads Manager, Business Manager, Events Manager, and Commerce Manager
• Working knowledge of Google Ads, or a clear appetite to own it within your first year
• Strong analytical skills, able to explain performance rather than just report it
• Bonus if you've worked with TikTok Ads, GA4, or ecommerce/DTC brands
• Bonus if you have SEA market experience (Singapore, Indonesia, Malaysia)
• Proactive, organised, and able to manage multiple accounts at once
• Fluent in English (written and spoken)