Marketing Manager Luxury Resort & Real Estate Key Role Summary: A dynamic, hands-on Marketing Manager to lead brand positioning, content creation, digital presence, and business development initiatives for a luxury resort and real estate business. This role requires both strategic vision and executional drive, combining digital marketing expertise, PR skills, and business development acumen to generate leads, curate campaigns, and drive growth. ________________________________________ Key Responsibilities: Brand & Positioning Strengthen the brand across resort, real estate, and lifestyle platforms with consistent luxury positioning. Content Creation & Management Lead production of high-quality content (visual, video, written) for web, social, PR, and sales collateral; manage content calendar to align with business goals. Digital Marketing Manage and optimize performance marketing, SEO/SEM, social media, CRM, and email campaigns to generate qualified leads. PR & Communications Build and manage media relationships, prepare press releases, and drive storytelling that enhances brand visibility. Business Development Identify and pursue new opportunities, partnerships, and collaborations to increase guest bookings and real estate sales. Campaign Management Conceptualize and execute multi-channel campaigns, track ROI, and adjust strategies based on analytics. Sales Support Work closely with property sales and reservations teams to align marketing initiatives with revenue goals. Team Leadership Manage a small team and external partners, remaining hands-on to ensure delivery. ________________________________________ Candidate Profile: 7+ years experience in luxury hospitality, resort, or real estate marketing. Strong expertise in digital marketing, PR, and content creation/management. Business development mindset with proven ability to drive revenue. Excellent communication, presentation, and networking skills
