Marketing Business Development Manager

REQUIREMENTS

• Minimum 5 years of experience in digital product marketing (gaming, top-up, e-money, vouchers)
• Proven leadership in managing teams across ads, SEO, social media, content, and partnerships
• Strong track record in launching new products and driving sales through data-driven strategies
• Expertise in market validations (surveys, A/B testing, competitor analysis) and trend tools (Google Trends, Similar Web, etc)
• Solid understanding of end-to-end marketing funnel and multi-channel budget management with ROI focus
• Established network within gaming, telco, esports, reseller, and communities
• Visionary, creative, data-driven, and a decisive problem solver

RESPONSIBILITIES

• Design and execute end-to-end marketing strategies across multiple channels
• Conduct market validation, identify emerging trends, and launch products with a data-driven approach
• Audit and evaluate campaign performance (ads, SEO, social media, content, KOL/Influencer) and provide optimization insights
• Manage the full marketing funnel (awareness, acquisition, retention, and referral)
• Collaborate closely with product and sales teams to align campaign execution
• Build and maintain strategic partnerships within gaming, telco, and payment industries
• Responsible for driving B2B and B2C sales growth and ensuring revenue targets are achieved
• Lead, develop, and set KPIs for a multi-role marketing team