KOL Specialist

Job Description

• Manage communications and build relationships with media, KOL, and third-party agencies for campaign/promotions collaboration.
• Search and identify KOL across multiple digital platforms to build powerful brand experiences.
• Reach and build a KOL network for different categories on social media.
• End-to-end KOL Process: Briefing, Pitching, Listing, Negotiating, and Maintaining reports).
• Implement the KOL engagement campaign by liaising and coordinating with KOL in their requirements, timelines, and deliverables.
• Collaborate with team members to initiate and execute different promotional campaigns.
• Create KOL plan and content for social media (IG, TikTok, Youtube).
• Make content and brief plan for KOL/Brand Ambassador on social media

Requirement

• Bachelor's Degree (S1) is a MUST (Graduate from Brand Communication, Public Relations, Marketing Business, or related fields). With relevant experience, as a KOL Specialist, Brand Marketing, and Digital Marketing, or a relevant position for at least 1 year in a relevant industry.
• Experience working with popular Influencer marketing networks with good communication, time management, and negotiation skills, and also an interest in the Beauty and Skin Care Industry.
• A deep understanding of social media platform (especially TikTok) algorithms, features, and trends.
• Good taste for video quality and ability to share creative ideas.
• Ability to give insights on market, user, and product; ability to do video data analysis and result target-oriented.