As our KOL Specialist, you will be the ultimate connector between Velixir Parfums and the thriving beauty, lifestyle, and fragrance creator ecosystem in Indonesia. You will be responsible for mapping out, building, and maintaining relationships with Key Opinion Leaders and influencers across TikTok, Instagram, and YouTube. Your ultimate goal is to execute high impact influencer campaigns that not only amplify brand awareness but also generate massive organic viral loops and directly boost our marketplace GMV.
Key Responsibilities
- Strategically scout, identify, and recruit local Key Opinion Leaders, beauty vloggers, and lifestyle creators who align perfectly with Velixir brand persona and target audience.
- Lead end to end communications with influencers or talent management agencies, covering initial outreach, product gifting distribution, and price negotiations for paid collaborations.
- Develop clear, creative, and highly engaging brief guidelines for KOLs, ensuring they capture viral video hooks and product unique selling points.
- Monitor, track, and analyze the execution of all KOL deliverables, ensuring campaigns go live on schedule and adhere strictly to quality standards.
- Analyze campaign performance metrics rigorously, including engagement rates, video view counts, cost per view, and affiliate link click through rates to measure true ROI.
- Maintain an active, highly organized internal database of local creators, tracking their performance history and communication logs.
- Stay constantly ahead of local social media trends, emerging viral formats, new content creators, and competitive influencer movements in the Indonesian beauty landscape.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1 to 2 years of solid experience as a KOL Specialist, Influencer Marketing Coordinator, or Talent Executive, preferably within the beauty, cosmetics, fashion, or fast growing FMCG industry.
- Deep understanding of Indonesian social media dynamics, algorithm behaviors, and what characteristics make influencer content go viral locally.
- Strong existing relationships or a pre existing network of active beauty and lifestyle creators in Indonesia is a highly valued advantage.
- Exceptional interpersonal, communication, and persuasive negotiation skills to build solid rapport with external creative talent.
- Analytical mindset with the ability to interpret raw social media data and engagement analytics into actionable marketing insights.
- Highly energetic, detail oriented, organized, and capable of managing dozens of simultaneous influencer conversations under tight deadlines.
