As our Global KOL Specialist, you will lead our influencer marketing strategy, building an elite network of global brand advocates to accelerate our cross border brand equity. Your primary mission is to identify high impact global talent, negotiate campaign contracts, and ensure Velixir becomes a trending topic in the fragrance community through authentic storytelling.
Key Responsibilities
- Strategically identify, map, and recruit high potential global Key Opinion Leaders, beauty creators, and fragrance connoisseurs across various global markets.
- Lead end to end communications and manage commercial negotiations including product gifting, paid collaborations, usage rights, and long term ambassadorships with global talent.
- Craft tailored creative briefs that effectively communicate Velixir unique value proposition while respecting local cultural nuances of global audiences.
- Coordinate the seamless international logistics and shipment tracking of product PR packages to creators residing in various countries worldwide.
- Monitor, analyze, and report on global KOL campaign performance metrics, focusing on engagement rates, audience reach, brand sentiment, and conversion impact.
- Maintain thriving, long term professional relationships within the global influencer ecosystem to ensure continuous organic brand mentions.
- Stay exceptionally well informed about global social media trends, emerging international platforms, and shifting content consumption behaviors across different continents.
Requirements
- Bachelor's degree in International Relations, Marketing, Communications, English Literature, or a related field.
- Minimum 2-3 years of hands on experience in Influencer Marketing, PR, or Talent Management, with a proven track record of successfully managing global or cross border campaigns.
- Absolute professional fluency in English, both verbal and written, with exceptional cross cultural communication, persuasion, and business negotiation skills.
- Candidates are highly encouraged to disclose English proficiency certifications such as IELTS, TOEFL, or Cambridge Assessment English within their resume.
- Deep understanding of global social media landscapes, particularly TikTok, Instagram, and YouTube dynamics on an international scale.
- Excellent organizational skills to manage multiple communication threads across various global time zones independently.
- Highly proactive, culturally sensitive, and capable of working in a high stakes, fast paced global expansion environment.
