Monroe Consulting Group is recruiting on behalf of a well-established accounting and taxation services firm seeking a strategic and results-driven Head of Marketing to lead their marketing function and elevate their brand presence in the professional services landscape. This role is ideal for a seasoned marketer with deep expertise in B2B marketing, particularly within consulting, advisory, or other professional services environments.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to strengthen brand visibility and support business growth.
- Lead end-to-end campaign planning across digital, offline, and partnership channels.
- Collaborate closely with practice leaders and senior management to align marketing initiatives with business objectives.
- Lead market research, competitor analysis, and industry insights to guide strategic decision-making.
- Strengthen client acquisition and retention programs through targeted content, events, and digital initiatives.
- Oversee thought leadership, PR, and communications strategies to position the firm as a market leader.
- Manage and mentor a growing marketing team, ensuring high performance and continuous improvement.
- Optimize marketing budgets and track ROI to support data-driven decision-making.
Requirements:
- 715 years of experience in marketing, with a strong background in B2B.
- Prior experience in consultancy, accounting, taxation, legal, or other professional services firms is highly preferred.
- Proven track record of building and executing impactful marketing and brand strategies.
- Strong leadership skills with experience managing teams and working with senior stakeholders.
- Excellent communication skills, both written and verbal.
- Strategic thinker with strong analytical abilities and a hands-on approach.
