Head of Marketing

About Us

PT Legal Tekno Digital is the company behind KontrakHukum.com, an online legal service platform dedicated to simplifying access to legal solutions for businesses and individuals. We are in a growth phase and seeking a highly-driven Head of Marketing who can build and execute our entire marketing function end-to-end.

This is a hands-on role—perfect for someone who enjoys both strategy and execution, and who wants ownership of the overall marketing engine that brings in real, measurable results.

Role Summary

The Head of Marketing will lead and execute all marketing activities across online and offline channels. You will drive brand awareness, build and manage partnership pipelines, and most importantly, develop marketing strategies that convert into high-quality leads for our online platform. You must be comfortable rolling up your sleeves and directly handling campaign management, digital ads, content initiatives, analytics, and partnership execution.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy aligned with business goals.
• Build a data-driven marketing roadmap for brand growth, acquisition, and retention.
• Manage the marketing budget efficiently to maximize ROI.

2. Lead Generation & Performance Marketing

• Own and optimize digital acquisition channels including:
• Google Ads
• Meta Ads
• SEO & content strategy
• Email and marketing automation
• Improve conversion funnels on the website and landing pages.
• Track and analyze marketing performance metrics; recommend actionable improvements.

3. Brand & Content Marketing

• Strengthen KontrakHukum.com's brand positioning in the legal service and tech ecosystem.
• Oversee the creation of engaging, educational content (articles, social media, email campaigns).
• Ensure consistent messaging, visuals, and tone across all channels.

4.Partnership & Business Development

• Identify, build, and manage strategic partnerships (communities, SMEs, startups, ecosystems).
• Develop co-marketing initiatives to broaden reach and generate leads.
• Negotiate mutually beneficial collaborations with external partners.

5.Offline Marketing & Events

• Plan and execute offline activities such as seminars, workshops, conferences, and community events.
• Represent the company in external engagements to strengthen brand presence.

6.Cross-Functional Collaboration

• Work closely with product, operations, and sales teams to ensure marketing initiatives support business needs.
• Align marketing activities with product releases, new service lines, and customer insights.

Required Skills & Qualifications

• 3+ years of marketing experience, ideally in tech, SaaS, legal services, or startups.
• Proven ability to run performance marketing campaigns with measurable results.
• Strong understanding of SEO, analytics, funnels, and lead conversion tactics.
• Excellent copywriting and communication skills.
• Experience managing partnerships and executing co-marketing collaborations.
• Ability to work hands-on, independently, and manage multiple priorities.
• Solid business acumen with data-driven decision-making.
• Proficiency in Google Analytics, Google Tag Manager, and other analytics tools.
• Experience with CMS platforms (WordPress or similar).
• Familiarity with CRM and marketing automation tools.
• Strong understanding of digital ads platforms (Google Ads, Meta Ads).
• Experience in early-stage or scaling tech companies.
• Understanding of legal tech, business services, or professional services industries.
• Basic design skills (Canva, Figma) are a plus.
• Network in SME/startup/government ecosystems is a strong advantage.