McEasy, Indonesia's leading web and mobile logistic system, is looking for aHead of Marketing to join our ever-growing team. If you are a keen learner, self-driven, and looking to be a part of a team that is passionate with helping each other, we want to hear from you.
What will you do
- Develop and execute end-to-end marketing strategies aligned with business objectives, startup growth stages, and logistics of market needs.
- Conceptualize and deliver integrated multi-channel marketing campaigns (digital, offline, partnerships, brand, and performance) across the entire customer lifecycle to drive awareness, conversion, and revenue growth. Strong in digital marketing is a must
- Partner closely with internal teams and external creative agencies to develop innovative creative briefs, provide clear direction, and ensure consistent brand messaging across print, digital, and video assets.
- Gather, analyze, and translate customer, market, and competitive insights into effective outreach strategies that increase conversion rates and generate high-quality leads.
- Manage, track, and optimize marketing performance and campaign effectiveness through data-driven analysis, ensuring efficient CAC, strong ROI, and continuous improvement.
- Build and maintain strong brand positioning, public communications, and PR initiatives, ensuring alignment with company values and market differentiation.
- Present marketing strategies, campaign results, and final deliverables to internal stakeholders and external partners, including regular communication with C-level executives regarding marketing programs, strategies, and budget utilization.
- Lead the execution of marketing plans by mobilizing internal resources and driving effective collaboration with external vendors, agencies, and strategic partners.
- Lead, mentor, and develop the marketing team, setting clear KPIs/OKRs and fostering a performance-driven, collaborative culture.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree is a plus.
- Minimum 5–8 years of progressive marketing experience, preferably in logistics, supply chain, B2B services, or technology startups.
- Strong expertise in end-to-end marketing strategy, including brand, digital and performance marketing (SEO/SEM), demand generation, and lifecycle marketing.
- Highly data-driven, with experience managing and analyzing key metrics such as CAC, LTV, ROI, conversion rates, and pipeline contribution.
- Proven people leadership experience, including team building, mentoring, and performance management.
- Strong capability to communicate and present to C-level executives, including marketing strategies, budgets, and performance reports.
- Experienced in managing cross-functional collaboration with Sales, Product, Operations, and external partners.
- Strategic thinker with strong business acumen and problem-solving skills.
Ready to rock the digital marketing world Join us in shaping the future of performance marketing! Let's hustle together and make some serious waves in the industry. Apply now and let's make magic happen!
