About Company:
BAG (PT. Bintang Aksesoris Gemilang) is a fast-growing company focused on accelerating fashion and beauty brands through digital innovation. We specialize in E-commerce, live commerce, and strategic brand development to help businesses scale and reach new markets. With a strong focus on performance-driven strategies, we support brands in increasing sales, enhancing customer experience, and building long-term growth in the digital space. At BAG, we believe in growing together empowering brands to innovate, monetize effectively, and sustain their success in an ever evolving digital landscape.
Job Description
As a Digital Ads Specialist, you will be responsible for managing, optimizing, and scaling digital advertising performance to drive sales across various e-commerce platforms.
Key Responsibilities:
- Manage advertising campaigns on platforms ( Meta Ads, TikTok Ads, Shopee Ads)
- Develop digital advertising strategies focused on conversion & sales (ROAS-driven)
- Set up campaigns (audience targeting, budgeting, bidding, placements, etc.)
- Optimize ad performance daily (CTR, CPC, CPA, ROAS)
- Conduct A/B testing for creatives, copywriting, and audience targeting
- Collaborate with the creative team to brief ad content (image & video)
- Collaborate with the E-commerce team to set up performance based sales objectives
- Analyze campaign performance and prepare regular reports
- Scale high-performing campaigns and stop underperforming ones
- Understand the e-commerce funnel (awareness to consideration to conversion to retention)
- Monitor digital ads trends and competitors in the fashion & beauty industry
- Manage pixel tracking and attribution (Meta Pixel, TikTok Pixel, etc.)
Requirements
- Minimum 2–3 years of experience as a Digital Ads Specialist / Performance Marketing
- Must have experience handling brands actively selling on e-commerce platforms (Shopee, TikTok, Tokopedia, etc.)
- Proficient in Meta Ads (Business Manager, Ads Manager), TikTok Ads Manager, Shopee Ads (Keyword Ads, Discovery Ads, Shop Ads, etc.)
- Mastery of all features, including GMV Max, is a plus
- Familiar with performance KPIs such as ROAS, CPA / CAC, CTR, CPC, CVR
