Digital Marketing Specialist

Company Description Digika Media Karsa is an integrated advertising and media agency focused on driving brand growth through effective digital strategies. The agency combines creativity, technology, and data insights to deliver marketing solutions that resonate with target audiences. With a strong emphasis on performance, Digika Media Karsa optimizes campaigns for conversions and maximizes Return on Investment (ROI). The team is dedicated to helping brands navigate the evolving digital media landscape and achieve measurable results.

Role Description The Digital Marketing Specialist is a full-time, hybrid role based in Jakarta, Indonesia, with flexibility for partial work from home. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, and display advertising. The specialist will manage day-to-day campaign operations, including content coordination, audience targeting, budget monitoring, and performance tracking. Responsibilities include analyzing web and campaign analytics to generate insights, preparing reports, and recommending improvements to enhance engagement and conversion. The role will also collaborate with internal teams and clients to align digital strategies with brand objectives and ensure consistent messaging across platforms.

Qualifications

• Strong skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization with minimum 2 years experience.
• Experience in Social Media Marketing for various platforms, with a focus on audience engagement and community management.
• Ability to work with Web Analytics tools to track performance, interpret data, and translate insights into actionable strategies.
• Familiarity with SEO/SEM, paid advertising (e.g., Google Ads, social ads), and basic marketing automation tools is beneficial.
• Proficiency in using spreadsheets and presentation tools to create campaign reports and performance dashboards.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Previous experience in a digital agency or performance marketing role is an advantage.