Digital Marketing Specialist

About The Role

Shape the digital presence of PHM Hotels five brands. You'll drive performance marketing, social media strategy, and content creation to increase direct bookings and brand awareness across the portfolio.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta, and TikTok
• Manage social media accounts and content calendars for all brands
• Analyze campaign performance and optimize for ROI and direct bookings
• Collaborate with property teams to create compelling visual content
• Manage SEO strategy and website content updates
• Monitor industry trends and competitor digital strategies
  
  

Requirements

• Minimum 2 years in digital marketing, preferably in hospitality or travel
• Proficiency in Google Ads, Meta Business Suite, and analytics tools
• Strong copywriting and visual storytelling skills
• Experience with SEO, SEM, and email marketing platforms
• Creative thinker with data-driven decision-making approach