Digital Marketing Specialist

Responsibilities

Plan and execute measurable digital campaigns that bring competitive-exam aspirants to Studyix and turn them into engaged learners across live quizzes, mock exams, rewards, and spaced repetition.

• Own full-funnel campaigns across Google Ads, Meta Ads, SEO, email, and student communities.
• Build campaign calendars around SSC, UPSC, Railways, Banking, State PSC, and school-exam moments.
• Write and test ad copy, landing-page messages, creatives, audiences, and offers to improve conversion.
• Set up reliable tracking with GA4, pixels, UTMs, and dashboards; report CAC, ROAS, conversion, and retention.
• Partner with product, design, and content teams to turn Studyix features and learner outcomes into credible campaigns.
• Monitor budgets and channel performance daily, document learnings, and scale experiments that work.
  
  

Qualifications

• 1–3 years of hands-on digital, performance, or growth marketing experience.
• Working knowledge of Google Ads, Meta Ads Manager, GA4, SEO, and campaign attribution.
• Strong copywriting, analytical, and spreadsheet skills with a test-and-learn mindset.
• Clear written and spoken communication; experience in EdTech, consumer apps, or exam preparation is a plus.
  
  

How to stand out

• Include in your resume two campaigns you worked on, including your role, budget range, and measurable result.
• Include portfolio, campaign-sample, or dashboard links in your resume with confidential data removed.
  
  

What we offer

• Own meaningful acquisition channels and experiments from planning through measurement.
• Work directly with product and leadership on a fast-growing education platform.
• Flexible hybrid or remote work with room to grow into a marketing lead role.