Digital Marketing Specialist

About the Company

Anker Innovations is a global leader in consumer electronics and smart hardware. We own globally recognized brands including Anker (charging technology), soundcore (audio), and eufy (smart home). Through relentless innovation and deep user insight, we create technology-driven experiences that make everyday life smarter.

About the Role

Drive performance marketing, paid media strategy, and organic search optimization across our electronics, personal gadget, and baby product categories in Indonesia. In this role, you will take direct ownership of performance channels (Meta, Google/YouTube, TikTok) and marketplace advertising platforms (Shopee, Lazada, TikTok Shop). Working closely with the e-commerce team, you will optimize end-to-end user acquisition, CPAS campaigns, product detail page (PDP) SEO, and overall Return on Ad Spend (ROAS).

Responsibilities

• Paid Media Strategy & Execution: Plan, build, and scale performance campaigns across Meta Ads, Google/YouTube Ads, TikTok Ads, and in-app placements.
• E-Commerce & CPAS Optimization: Partner with the e-commerce team to manage Shopee Ads, TikTok Shop Ads, and CPAS integrations to directly fuel conversion and GMV across categories.
• In-House Business Manager Consolidation: Centralize and manage ad accounts, Brand Managers (BMs), product catalogs, and tracking infrastructure to ensure data integrity and reduce third-party agency overhead.
• Marketplace & PDP SEO: Lead search engine and e-commerce listing optimization (titles, descriptions, keywords, image tags) to maximize organic rank and impression share on search engines and marketplace platforms.
• Efficiency & Budget Management: Daily and weekly monitoring of CPA, CPC, CPM, and ROAS. Continuously run A/B testing on audiences, creative formats, and bidding strategies to maximize budget performance.

Qualifications

• 2–3 years of hands-on digital marketing and performance advertising experience, ideally managing consumer physical products (gadgets, electronics, or mom & baby items).
• Priority will be given to students graduating in 2024/2025/2026.
• 1 year of experience in a digital advertising agency.
• Hands-on Platform Expertise: Proven track record running large-scale campaigns directly in Meta Ads Manager, Google/YouTube Ads, TikTok Ads Manager, and e-commerce seller portals (Shopee Seller Centre, TikTok Shop Seller Center, etc.).
• CPAS & E-Com Integration: Direct experience setting up and optimizing Collaborative Ads (CPAS) linking social platforms to marketplace storefronts.
• Data-Driven Mindset: High analytical capability; comfortable crunching performance metrics, attribution models, conversion funnels, and LTV/CAC ratios.
• Search Optimization: Solid understanding of on-page e-commerce SEO tactics and keyword strategy to drive organic marketplace visibility.
• Hands-on familiarity with social listening, ad spying, and performance tracking tools.

Why Anker Innovations

Join a global innovator and own performance marketing across Indonesia's electronics, personal gadget, and baby product categories.