We are partnering with a fast-growing financial technology company in Indonesia that is transforming how salaried professionals manage debt challenges through ethical, structured financial solutions such as debt restructuring, refinancing, and financial recovery planning.
This organization is building a strong presence in Southeast Asia and is looking for a Digital Marketing Manager to lead growth and acquisition initiatives in Indonesia.
About the role:
This is a strategic and hands-on leadership role for a highly driven marketer who excels in scaling digital growth, optimizing performance campaigns, and building high-impact acquisition engines.
You will own end-to-end digital growth performance while helping shape the future marketing function.
Responsibilities:
Performance Marketing & Paid Acquisition
- Lead paid acquisition strategy across Meta, Google Ads, TikTok Ads, and Microsoft Ads
- Manage campaign execution, targeting, budget allocation, and optimization
- Improve key metrics such as CAC, ROAS, CTR, CVR, and LTV
- Conduct A/B testing for creatives, copy, and landing pages
- Drive remarketing and lifecycle campaigns through WhatsApp, Email, and SMS
Social Media & Brand Growth
- Manage and grow presence across Instagram, Facebook, and TikTok
- Develop educational, trust-building, and lead-generating content
- Increase engagement, community growth, and inbound leads
Analytics & Funnel Optimization
- Monitor full funnel performance: Impressions → Clicks → Leads → Conversions
- Utilize Google Analytics, AppsFlyer, Firebase, Adjust, and CRM tools
- Identify conversion drop-offs and improve funnel efficiency
- Deliver weekly reports, insights, and growth recommendations
Cross-functional Collaboration
- Work closely with Product, Sales, Credit, and Customer Success teams
- Align marketing strategy with lifecycle, conversion, and retention goals
- Support market research, product launches, and campaign planning
Leadership & Team Development
- Manage internal/external performance marketing resources
- Build channel playbooks and scalable processes
- Support future team hiring and expansion initiatives
Qualifications:
- 7+ years of experience in Digital Marketing, Growth, or Performance Marketing
- Strong background in fintech, consumer tech, lending, or digital agencies
- Proven success in scaling paid acquisition with measurable ROI
- Experience in fast-growth or scaling business environments
- Strong analytical mindset with data-driven decision making
- Hands-on leadership style with strong ownership mentality
- Excellent communication and stakeholder management skills
