Digital Marketing Manager (Performance & Growth)

What You'll Do

• Own and scale end-to-end digital acquisition strategy across Meta, Google, TikTok, and other paid channels
• Manage full funnel performance: campaign execution, audience targeting, budget allocation, and conversion optimization
• Continuously improve key metrics: CAC, ROAS, CTR, CVR, and LTV
• Lead structured experimentation including A/B testing (creatives, copy, landing pages) and funnel optimization
• Drive lifecycle marketing initiatives (WhatsApp, Email, SMS, remarketing)
• Build and grow FLIN's social media presence (Instagram, Facebook, TikTok) with content that educates and converts
• Track and analyze full funnel performance (Impressions → Clicks → Leads → Conversions) using tools like Google Analytics, AppsFlyer, Firebase, CRM
• Identify bottlenecks and deliver actionable insights and weekly performance reports
• Collaborate cross-functionally with Product, Sales, and Customer Success to improve conversion and retention
• Support market research, campaign launches, and product positioning
• Manage external/internal marketing resources and contribute to building a high-performing growth team

Requirements

• 7–10+ years of experience in digital marketing, growth, or performance marketing
• Proven track record in scaling paid acquisition with strong ROI (CAC, ROAS focus)
• Background in fintech, digital lending, consumer tech, or top-tier digital agencies
• Strong hands-on experience with: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), TikTok Ads
• Deep understanding of full-funnel optimization and performance metrics
• Experience with analytics and attribution tools (Google Analytics, AppsFlyer, Firebase, etc.)
• Comfortable working in high-growth / startup environments (0→10 or scaling phase)
• Strong analytical mindset with ability to turn data into clear growth actions
• Experience leading or mentoring marketing team members is a plus
• Willing to work onsite in Jakarta