Role Overview
We're looking for a results-driven Campaign Manager to lead high-impact digital marketing initiatives for our Direct-to-Consumer (D2C) eCommerce platform in Indonesia. This role is focused on driving revenue growth, improving conversion rates, and delivering seamless customer journeys across the full funnel.
You'll play a key role in shaping data-driven campaigns, optimizing performance, and unlocking growth opportunities through continuous experimentation and insights.
Key Responsibilities
1. Conversion-Led Campaign Strategy
- Design and execute high-performing campaigns aimed at reducing cart abandonment, increasing checkout completion, and improving Average Order Value (AOV).
- Drive personalization strategies across paid media, CRM channels (email, SMS, push), and on-site experiences to boost engagement and conversions.
- Align campaigns with key commercial moments (campaign periods, product launches, exclusive offers) to maximize revenue impact.
2. Performance Marketing & CRO Execution
- Partner with performance marketing teams to optimize paid media, retargeting strategies, and SEO for stronger conversion outcomes.
- Build and execute A/B testing roadmaps across landing pages, product pages, and checkout flows to continuously improve performance.
3. End-to-End Funnel Optimization
- Enhance the customer journey through conversion-focused tactics such as urgency messaging (limited-time offers, stock scarcity) and social proof (reviews, UGC).
- Leverage tools like heatmaps, session recordings, and funnel analysis to identify friction points and improve user experience.
4. Cross-Functional Collaboration for Growth
- Work closely with commercial, merchandising, and pricing teams to align campaign strategies with business goals and product priorities.
- Collaborate with regional/global stakeholders to adopt best practices from high-performing markets across SEA & Oceania.
5. Data Analytics & Continuous Optimization
- Monitor and analyze key KPIs (conversion rate, revenue per visitor, ROAS, customer LTV) on a daily, weekly, and monthly basis.
- Conduct deep-dive analyses on customer behavior and campaign performance to generate actionable insights.
- Present data-driven recommendations to stakeholders for ongoing optimization and budget allocation.
Requirements
- 5+ years of experience in eCommerce marketing, performance marketing, or digital campaign management.
- Strong expertise in Conversion Rate Optimization (CRO), UX/UI principles, and A/B testing methodologies.
- Hands-on experience with tools such as Google Analytics, Adobe Analytics, Meta Ads, Google Ads, and CRM/marketing automation platforms.
- Proven track record in a fast-paced, revenue-driven eCommerce environment with measurable business impact.
- Excellent project management and stakeholder management skills.
