Brand Manager

Location Jakarta, Indonesia

About the Role

We are seeking a commercially driven and brand-focused professional to lead end-to-end brand management across retail and omnichannel operations. This role will be responsible for driving brand growth, business performance, customer engagement, and strategic execution while ensuring alignment with global brand standards.

The ideal candidate is highly analytical, fashion and lifestyle oriented, operationally strong, and experienced in managing premium or aspirational retail brands within a fast-paced environment.

Key Responsibilities

• Lead overall brand strategy and execution across retail, marketing, merchandising, and operations
• Drive sales growth, profitability, and achievement of business KPIs
• Analyze sell-through, inventory performance, consumer behavior, and market trends to develop actionable strategies
• Collaborate closely with merchandising and buying teams on assortment planning, pricing, product launches, and stock optimization
• Partner with marketing teams to execute brand campaigns, activations, CRM initiatives, and customer engagement programs
• Ensure consistent brand image, visual merchandising standards, and customer experience across all touchpoints
• Prepare and present business reviews, sales analysis, forecasts, and strategic recommendations to management
• Monitor competitor landscape and identify opportunities to strengthen market positioning
• Work closely with regional and cross-functional stakeholders to ensure alignment with brand direction and commercial objectives
• Lead and develop store and support teams to build a high-performance culture

Requirements

• Bachelor's degree in Business, Marketing, Fashion Business, Retail Management, or related field
• Minimum 5–8 years of experience in brand management, commercial, merchandising, or retail business management within premium retail, fashion, beauty, or lifestyle industry
• Strong commercial acumen with proven experience managing sales performance and P&L
• Experienced in handling multi-store retail operations and cross-functional stakeholder management
• Strong understanding of consumer trends, retail analytics, inventory planning, and customer experience
• Excellent analytical, presentation, and strategic planning skills
• Confident communicator with strong leadership and influencing capability
• Agile, detail-oriented, and able to thrive in a dynamic and fast-moving environment
• Fluent in English, both written and spoken
• Prior experience working with international or regional brands is highly preferred

Preferred Profile

• Possesses strong sense of brand aesthetics, market awareness, and customer behavior
• Comfortable working with high expectations, fast execution, and premium service standards
• Digitally aware with understanding of omnichannel retail and CRM initiatives
• Mature, polished, and highly professional in stakeholder interactions