Senior Brand Manager

Requirements :

• Minimum bachelor degree or equivalent in marketing/business administration or related field
• Having at least 6-8 years of work experience as a brand management (experience in handling beauty brand will be preferable)
• Strong business acumen and result oriented
• Highly passionate and deep knowledge in beauty
• Fast, Agile, Creativity & Initiative Driving is a must
• Ms. Office and english proficiency
• Excellent analytical skill and critical thinking
• Excellent verbal and written communications skills

Job Descriptions :

• Set brand objectives, marketing strategy and plans for a strong portfolio of internal Beauty brands.
• Evaluate brand positioning, pricing, promotion, and branding strategy when entering the market that meets sizable demands
• Drive sales through effective branding and Marketing campaigns across distribution channels (owned platform, marketplace, social commerce, owned offline store and partners distribution)
• Work closely with Trade Marketing team to support trade promotion and activation
• Work with third parties and internal key stakeholders to lead planning and flawless execution of brand campaigns
• Constantly review Beauty market trends and consumers insights and share with Senior Managers opportunities to bring new and exciting brands
• Plan the promotional budget for each brand within agreed KPI with Senior Managers