Marketing and Brand Manager

5-7 Years

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Early Applicant

Job Description

Responsibilities

Strategic Leadership & Team Management

Plan, lead, mentor, and guide the marketing team in strategy development and execution.
Provide clear direction, training, and support to ensure alignment and performance.
Foster a culture of accountability, collaboration, agility, and high standards.
Lead through both direction and involvement, contributing where needed to drive outcomes

Brand Strategy & Positioning

Develop and maintain a long-term brand positioning strategy aligned with business goals.
Act as the brand guardian, ensuring all marketing collaterals, pitches, and digital touchpoints strictly adhere to brand guidelines.
Refine the aesthetic direction of marketing assets to ensure they remain premium and relevant to the experiential industry.
Strengthen branding through curated portfolios, marketing collaterals, and brand assets

Marketing Strategy & Business Growth

Translate high-level business goals into actionable marketing roadmaps that drive client acquisition and support revenue targets.
Act as the strategic bridge between Sales, Events, and Creative teams to ensure concepts are marketable, brand-aligned, and executed seamlessly.
Identify and drive key strategies relevant to the events and experiential industry.
Translate insights into clear, compelling storytelling and marketing directions and ensure a unified brand and messaging approach across all departments.
Support the development of client-facing materials, pitches, and presentations

Market Insights & Competitive Analysis

Analyze data across website, social media, and campaigns to identify opportunities for optimisation.
Monitor industry trends within the events and experiential sector to ensure marketing strategies remain fresh and competitive.
Conduct regular competitor benchmarking, analyzing their digital presence, service offerings, and brand positioning to identify gaps and opportunities.
Gather and synthesize client feedback and sales data to help refine messaging and improve the effectiveness of marketing collateral.
Identify target audience shifts and emerging sub-sectors to help the team tailor content and pitches more effectively.

Digital & Content Strategy

Design and oversee an integrated digital marketing strategy (SEO, SEM, paid media, content).
Lead social media strategy across LinkedIn, Instagram, Facebook, TikTok, X, and YouTube.
Work closely with the team to develop and refine content, ensuring strong storytelling and brand alignment.
Oversee content production (in-house and external), maintaining quality and consistency.
Leverage marketing automation, personalization, and AI tools to improve efficiency and impact.

Partnerships, PR & Brand Visibility

Coordinate PR efforts and manage relationships with media, partners, and influencers.
Identify award opportunities and industry events to position the company and its leadership as industry experts.
Support strategic collaborations that expand the brand's reach within the experiential and events sector.

Performance & Continuous Improvement

Track and analyze KPIs across all channels, providing monthly reports on campaign ROI and website performance.
Provide data-driven recommendations to pivot or optimize strategies based on real-time results.
Ensure all marketing efforts remain aligned with business objectives and market dynamics

Budget Management

Develop, manage, and allocate marketing budgets effectively.
Monitor the marketing budget, ensuring spend is optimized and tracked accurately against projections.

Requirements

Proven 5-7 years of experience in strategic marketing, brand positioning, and market expansion within the events industry.
Expertise in data-driven decision-making, audience segmentation, and marketing analytics.
Strong ability to anticipate industry shifts and adapt strategies for long-term growth.
Experience leading high-level marketing initiatives that drive revenue and brand authority.
Strong leadership, communication, and cross-functional collaboration skills.