Brand Manager

Responsibilities

• Study and analyze the market potential over a one-year period.
• Help develop a business plan, including yearly sales forecasts and P/L planning.
• Lead marketing communication initiatives based on consistent segmentation, targeting, and positioning.
• Monitor the profitability of each product/brand and anticipate strategic changes.
• Continuously evaluate ATL/BTL channels to ensure brand relevance.
• Regularly monitor STD and STT.
• Create in-store promotional programs and ensure their fulfillment.

Qualifications

• Min. 5 years experience in brand/marketing F&B/ retail/FMCG
• Experienced in cross-outlet and cross-channel campaign with measurable targets
• Able to manage market data & insights into actionable programs
• Creative, communicative & possess strong problem-solving skills
• Hands-on exeperience in monitoring campaign execution, promotions and brand activities
• Accustomed to managing promotional budgeting efficiently
• Placed in Bandung