Responsibilities About the team The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it&aposs launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team&aposs contributions are essential to TikTokShop&aposs success in SEA.
Responsibilities: - Develop and execute (including some content production if needed) social media strategies across platforms (Instagram, TikTok, X, Facebook, YouTube) in line with Tokopedias brand and business goals. - Monitor and analyze social media performance metrics to optimize content, engagement, and campaign effectiveness through regular reporting and actionable insights. - Conduct ongoing social listening to identify emerging trends, consumer sentiments, campaign related and potential issues or opportunities relevant to the brand. - Stay up-to-date with platform updates, digital behavior, and cultural trends to ensure TikTok Shop stays relevant and ahead of the curve. - Collaborate closely with internal stakeholders (creative, creators, online marketing and brand teams) and external agencies to plan and execute high-impact campaigns and real-time content activations. - Ensure consistent brand voice, messaging, and community engagement across all social touchpoints. - Support campaign retrospectives and competitive benchmarking to refine social strategies over time.
Qualifications Minimum qualifications: - Minimum 23 years of experience in managing brand presence on major social media platforms. - Strong analytical skills with the ability to interpret data and translate it into actionable insights. - Experience working with creative/media agencies, internal and external stakeholders from diverse functions. - Strong understanding of content, formats, and platform-specific best practices. - Able to thrive in fast-paced environments and manage multiple deadlines simultaneously. - A collaborative mindset, proactive attitude, and keen attention to detail are a must.
Preferred qualifications: - Creative thinking and problem-solving abilities. - Strong interpersonal and relationship-building skills.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok&aposs global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok&aposs mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We&aposre resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
