Social Media Marketing Specialist

Company Description:

Project 1945 aims to tell the stories of Indonesia&aposs past, present, and future through innovative and diverse creations, inspiring connections that transcend boundaries and generations. Launched in 2021, Project 1945 offers a range of eau de parfum products that embody different characters and scents, each narrating a unique tale of Indonesia. With a growing line of products, Project 1945 continues to evolve in delivering fragrances that represent stories for its enthusiasts, striving to be a significant part of celebrations and life stories, much like 1945 did for Indonesia.

The Role:

We&aposre seeking a Social Media Management Specialist to lead our digital storytelling across Instagram, TikTok, and X. You&aposll create compelling content that bridges Indonesian heritage with contemporary expression, building engaged communities who are proud to represent their identity.

This is your opportunity to help scale an Indonesian brand with global ambitions while celebrating the richness of our cultural identity through fragrance storytelling.

Responsibilities:

• Social Media Strategy: Develop and implement comprehensive social media strategies to increase brand awareness and engagement
• Content Planning: Develop content calendars aligned with events, product launches, and brand campaigns
• Content Management: Oversee content creation process, coordinate with designers and creators to ensure brand consistency
• Community Management: Respond to comments and messages, build relationships with followers and fragrance enthusiasts
• Campaign Support: Coordinate social media campaigns for integrated marketing initiatives and new product launches
• Performance Analysis: Track engagement metrics, analyze performance data, and create reports
• Competitive Intelligence: Monitor competitor activities, analyze their strategies, and identify opportunities for differentiation
• Trend Monitoring:Stay current with social media trends and identify opportunities to adapt them for brand storytelling

Requirements:

• Bachelor&aposs degree (any major)
• Minimum 1 year of experience managing social media accounts
• Proficiency in content performance analysis, copywriting, and posting on Instagram & TikTok
• Basic knowledge of short-form video content creation
• Outstanding organizational and time management skills
• Creative mindset with ability to blend traditional elements with modern trends
• Strong communication skills