Location: Jakarta
Reports to: Group CEO (Founders Office)
Works closely with: Indonesia commercial team (NKAM/KAMs), sales ops, trade marketing, marketing, finance, supply chain, and Regional/HQ functional leads
Hello. We're Blood.
Our purpose is to revolutionize periods.
Who are we
Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We're scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, and Singapore, selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Why this role exists
Indonesia is a priority growth market and we're ramping hard. We need a high-agency operator in Jakarta who can act as the founders execution engine: translate strategy into outcomes, keep the commercial machine tight, and build the operating cadence that lets HQ set priorities clearly and trust that execution will be delivered reliably in-market.
This is not a strategy deck role. This is a get-things-done role: shelves, distribution, promo execution, sales ops performance, store-level truth, and ruthless follow-through across functions.
What you'll own
1) Indonesia Growth Execution & Top Commercial Priorities 50%
- Drive weekly execution against Indonesia growth priorities across Modern Trade, Minimart, Growth Marketing and eCommerce.
- Work with NKAM/KAMs to ensure distribution expansion, must-sell SKU focus, promo calendar execution, and BTL discipline.
- Build and run the Indonesia Growth War Room cadence (weekly): numbers, decisions, owners, timelines.
- Identify the 1 to 3 biggest levers each month (e.g., Indomaret/Alfamart expansion path, key regions/cities, promo mechanics, hero SKUs) and drive them to completion.
2) Retail Excellence & Shelf Truth Systems 20%
- Build and execute a winning in-store system across key accounts
- Turn field data into action (e.g. which stores / regions / accounts are under/over delivering, why, and what we fix next week.)
- Coordinate with Trade Marketing to improve ROI and scale up POSM toolkits, promoter playbooks, sampling/activation execution.
3) Cross-functional Leadership & Problem Solving 20%
- Be the glue between Indonesia and HQ/Regional teams (Supply Chain, Finance, Marketing, Product)
- Resolve issues that block growth: supply constraints, regulatory/import timelines, packaging/localisation changes, promo funding, campaign readiness.
- Lead special projects critical to Indonesia scale
4) Operating Cadence, KPIs, and Forecast Discipline 5%
- Build/improve one source of truth weekly dashboard for Indonesia
- Improve forecast accuracy and demand planning inputs with commercial + distributor + supply chain teams.
Qualifications:
- 710 years experience in FMCG / consumer / high-growth environment, ideally with track record of leading GTM execution / PMO / BizOps / high-impact projects
- Strong commercial instincts and critical thinking
- Moves quickly, being fast and focused is your default way of working
- Proven track record of driving cross-functional projects to measurable outcomes (not just planning)
- Excellent communication and leadership skills
- Fluent in Bahasa Indonesia plus comfortable working with an English-speaking regional team.
What this role is (and is not)
- This role is: a founder-level execution partner in Indonesia; a builder of cadence; a closer of loops; a driver of retail reality.
- This role is not: a pure strategy/consulting role, or a back-office admin role.
Working style & travel
- Jakarta-based with meaningful time in-market (stores, key accounts etc).
- Occasional travel within Indonesia and to Singapore/HQ when needed.
