Social Media (TikTok) Specialist

Job Description:

- Develop and implement a content calendar specifically for TikTok.

- Ensure content themes are consistent with the brand voice, audience interests, and current cultural trends.

- Actively participate in brainstorming sessions to generate new content formats and campaign ideas.

- Produce original, engaging, and platform-specific content, including short-form videos, reels, stories, carousels, and captions.

- Collaborate with graphic designers and videographers, or independently create assets using mobile tools or editing applications.

- Remain current with prevailing trends, memes, audio, and content formats that resonate with the target audience.

- Consistently publish and schedule posts utilizing designated tools (e.g., Meta Business Suite, TikTok Creator Tools).

- Manage and foster community engagement through comments, direct messages, and interactive responses.

- Partner with influencers, creators, or internal talent for cross-promotional activities or featured content.

- Monitor key performance metrics such as views, reach, engagement, saves, shares, and follower growth.

- Generate regular reports and provide actionable insights derived from platform analytics.

- Conduct A/B testing and optimize posting schedules, content formats, and hashtags to enhance outcomes.

- Support the rollout of campaigns, announcements, and branded partnerships across social media platforms.

Requirements:

- Proven experience on managing Social Media accounts (especially TikTok account)

- Experienced or strong portfolio in creating TikTok content

- Excellent copywriting skills with attention to tone, voice, and trends

- Proficiency with mobile editing tools (CapCut, InShot, Canva, etc)

- Deep knowledge of platform algorithms, features, and best practices

- Creative and eager to explore new trends

- Up to date with the latest social media trends

- Ability to manage time, work autonomously, and adapt quickly in a fast-paced environment