Social Media Specialist (Strategy & Copy-Driven)Mierakigai is looking for a Social Media Specialist who goes beyond posting and scheduling. This role is for someone who can own the messaging, craft persuasive copy, and translate strategy into content that performs across social media, paid ads, and landing pages.
You'll manage social media accounts for Mierakigai and multiple clients across industries, working closely with Creative, Ads, and Web teams to ensure message consistency and campaign impact.
This role offers high exposure to real client strategy, cross-channel execution, and performance-driven campaigns.
What You'll Do- Develop content & messaging strategies aligned with client objectives and audience insights
- Create content briefs and write copy for:
- Social media (organic)
- Paid ads
- Landing pages / websites
- Manage and grow multiple client social media accounts (Instagram, TikTok, LinkedIn, etc.)
- Ensure message consistency across organic, paid, and conversion channels
- Monitor performance, analyze results, and deliver actionable insights
- Collaborate with internal teams and client stakeholders using structured briefs
- Conduct competitor and market analysis to uncover content opportunities
What We're Looking For- 2+ years experience in social media/content roles (agency experience is a strong plus)
- Strong copywriting skillsbeyond captions, including ad copy & landing page copy
- Experience creating content briefs and campaign messaging
- Understanding of audience psychology, value propositions, and basic funnel logic
- Familiar with social media & analytics tools (Meta Business Suite, TikTok Business Center, etc.)
- Basic design/video editing skills (Canva, CapCut, Adobe tools)
- Fluent in Bahasa Indonesia & English
- Organized, proactive, and comfortable managing multiple accounts and deadlines
This Role Is For You If- You enjoy thinking about why content works, not just how it looks
- You're comfortable owning messaging and being accountable for outcomes
- You want to grow in a fast-paced agency environment with real client exposure
