Social Media Manager

We are PLaY. You knew us as The Digital Cellar, but we've leveled up. We are an agile, high-impact agency that thrives on precision, speed, and high-level art. We don't just follow trends; we define how brands live online.

We are looking for a Social Media Manager & Content Copywriter who is as comfortable in a spreadsheet as they are in a script. This is a hands-on, high-responsibility role that requires a rare blend of strategic thinking, elite copywriting, and professional client management.

• The Strategy: You don't just post. You build multi-platform ecosystems. You understand how to pivot content for LinkedIn, Threads, YouTube, and X just as effectively as you do for IG and TikTok.
• The Voice: You will craft compelling, sharp, and high-conversion copy in both English and Bahasa Indonesia. You know how to adapt tone of voice to suit different brand personas perfectly.
• The Backend: You are the engine. From ideation and content calendars to scheduling and community management, you own the workflow from start to finish.
• The Data: You live for the metrics. You don't just report numbers; you analyze them to find the so what and use those insights to steer the next creative sprint.
• The Client: You are the face of PLY. You are professional, articulate, and confident when presenting strategies and reports to high-level clients.

• Bilingual Storyteller: Your command of English and Bahasa is flawless. You can write a punchy hook or a deep-dive caption in either language without losing the soul of the message.
• Platform Agnostic: You understand the nuances of the entire digital landscape. You know what works on LinkedIn is different from what goes viral on TikTok.
• Trend Hunter: You have a proven track record of creating amazing content. You see a trend coming before it hits the mainstream and know exactly how to make it relevant for our clients.
• Data-Literate: You understand engagement rates, ROAS, and retention graphs. You use data to prove your creative instincts are right.

• 35+ years of Social Media Management/Copywriting experience (Agency background is a massive plus).
• Technical Edge: Expert knowledge of Emplifi (Social Marketing Cloud) and native platform analytics.
• A portfolio showcasing high-level content creation and strategic case studies.
• The ability to thrive in an agile, fast-paced environment with short deadlines.

Ready to lead the conversation Apply with your portfolio and a link to a campaign you managed that broke the mold.

• PLY.Strategy at the speed of culture.