Social Media Manager

Job Description

• Develop and execute social media strategies to increase brand awareness, engagement, and conversions
• Manage daily content across multiple platforms (Instagram, TikTok, YouTube, Facebook, X, and LinkedIn)
• Create and maintain weekly/monthly content planning aligned with brand campaigns and objectives
• Collaborate with internal and external teams (design, marketing, influencers, agencies)
• Monitor social media trends and adapt them into relevant and engaging content strategies
• Analyze social media performance and prepare regular reports (weekly/monthly)
• Manage content scheduling and ensure consistent brand tone of voice
• Review insights, feedback, and campaign performance for continuous improvement

Job Requirements

• 25 years of experience as a Social Media Manager, preferably handling retail brands
• Bachelor's degree in Marketing, Communication, Branding, Digital Media, or a related field
• Strong knowledge of social media strategy and content planning
• Ability to analyze and interpret social media performance and reports
• Experienced in preparing monthly performance reports
• Proficient in managing platforms such as TikTok, Instagram, YouTube, Facebook, X, and LinkedIn
• Familiar with Meta Business Suite, TikTok Analytics, and content scheduling tools
• Excellent communication skills, adaptable, detail-oriented, and a strong problem solver