About The Role:
At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can't wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.
This role is responsible for leading the trade marketing strategy, budget, and team to drive sell-out performance, revenue growth, and market share expansion. It acts as a key link between brand strategy and sales execution, ensuring strong product availability, visibility, and conversion across Indonesia's offline trade channels.
Job Description:
- Strategic leadership: Provides vision, frameworks, and execution excellence, elevating trade marketing to a growth driver.
- Revenue impact: Ensures availability, visibility, and conversion at POS, directly improving sell-out and market share.
- Efficiency: Owns and optimizes trade spend, driving ROI and reducing waste.
- Retailer partnerships: Unlocks stronger JBP agreements, securing better shelf space, category captaincy, and winwin growth.
- Capability building: Mentors and upskills existing TM manager & supervisor, professionalizing the function and creating succession readiness.
- Cross-functional enabler: Acts as bridge between Sales, Marketing, and Supply Chain, reducing silos and aligning priorities.
Qualifications:
- 10+ years of consumer goods experience, with proven success in trade marketing or channel development in Indonesia.
- Excellent communication and collaboration abilities, with experience working cross-functionally.
- Analytical and data-driven mindset, with strong strategic planning and problem-solving skills.
- Proven ability to balance brand aspiration with commercial reality, and know how to win at point of sale.
- Led teams and managed trade spend budgets with measurable ROI.
- Data-driven, collaborative, and comfortable challenging assumptions with facts
- Thrive in fast-paced, high-growth environments and take full ownership from strategy to execution.
