About us
MIFX is a pioneer trading platform in Indonesia that is backed by a 22 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.
MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.
Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people&aposs experience for sure to grow with us.
We are looking for more talents to create a positive impact.
#SemudahItu join us and be part of Indonesia&aposs next largest fintech company!
Are you ready to be a part of MIFX for the upcoming big wave
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What you will do:
- Develop and implement comprehensive performance marketing strategies that align with overall business objectives.
- Set and manage performance marketing budgets, allocating resources efficiently across various channels.
- Understand business metrics such as CPL, CPA, ROAS and be able to calculate this in alignment with budget, KPI and current numbers; able to project for growth of the company.
- Ensure achievement of monthly targets while maintaining CPL and CPA within set limits.
- Conduct regular performance reviews and analyze industry trends to maximize campaign optimizations
- Regularly communicate performance data and insights to stakeholders, including senior management and other product marketing teams.
- Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.
- Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels, including Meta, SEM, UAC, display, etc.
- Track and measure all digital marketing metrics including (but not limited to) actual spend, conversion volumes, ROAS metrics, optimization per day, etc.
- Be able to use, understand and manage analytics and database tools such as Excel, Google Analytics, and performance marketing platforms, to ensure data accuracy and reporting for quick decision making.
- Drive continuous improvement of performance marketing campaigns through A/B testing, and other optimization techniques.
- Generate comprehensive reports and documentation on the performance of marketing campaigns, presenting insights, and recommending optimizations.
- Have clear and persuasive presentation skills. Understand the presented data, reason of presenting and to whom the data is presented.
- Collaborate with all relevant stakeholders (creatives, product, data, business, etc) to ensure all activities have been effectively working along well to achieve business goals.
What you will need:
- Min. Bachelor&aposs degree in Marketing, Business, or a related field.
- At least 3-4 years of experience in digital marketing within fintech, tech industries, or startups.
- In-depth knowledge of digital marketing funnels and advanced setup functionality for various paid ads channels.
- Familiarity with Google Ads, Facebook Ad Manager, Appsflyer, and other relevant digital marketing tools.
- Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).
- Experience in marketing technology integrations & implementations is a plus.
- Exceptional communications & interpersonal skills, attention to detail, and critical thinking.
- Comfortable working in a dynamic and fast-paced environment and have the ability to adapt strategies to meet changing market and industry trends.
- Good level of English proficiency, both speaking and writing, in a professional setting.
