We are looking for a Senior Manager, Monetization is to accelerate the growth of Viu's D2C Subscription business in Indonesia. Viu's D2C business covers the following broad areas:
- In-app payments (IAP) revenue from end-users purchasing and renewing their Viu Premium subscriptions on Viu Android & IOS Apps
- One-time and recurring payments made by end-users on Viu website
- Revenues on 3rd party storefronts e.g. e-commerce & e-banking
- Revenues from joint bundles with non-Telco/ISP partners e.g. other OTTs
Your role
- Working closely with internal Viu teams viz Content, Marketing & Product Management to maximize impact across the end-user lifecycle watch free episodes (upper funnel) >>> upgrade to Viu Premium >>> renew subscription >>> churn win-back using content, pricing, product features & optimized marketing campaigns
- Driving new partnerships and expand transaction avenues with existing partners such as e-wallets, banks, e-commerce, and the like
- Driving growth partnerships with OEM companies (likes of smartphones, Smart TVs, tablets etc.) and entertainment avenues viz. cinema theatre, ticketing companies etc. Enable this audience to access and subscribe to Viu by using the power of Viu's titles.
- Reporting against board, country, and department metrics to grow, drive & derisk a high value business through enhanced consumer lifetime & LTV
To Succeed in the Role
- Bachelor's Degree with 5 years of experience with D2C/ Subscription growth experience within digital premium content sales, digital payments and/or E-commerce industry. Have a proven record of overachieving consumer focused pay sub growth.
- Excellent analytical skills with a data-driven mindset and the ability to implement new process and structure
- Fluent proficiency in both Bahasa Indonesia and English
