Develop support and implement marketing strategy & initiatives/program and be responsible for executing effective marketing strategies, managing campaigns, and ensuring the brands visibility and growth in the retail sector through multiple sources (secondary data, primary data/market research, customer engagement, etc.) both external and internal business environment.
Implementation of marketing initiatives through various activities/events, monitor marketing budget/ spending effectiveness & product/ brand performance, market tracking & forecasting, align with department KPIs.
Responsibilities
- Brand Management: Ensure consistent brand messaging and positioning across retail channels, including point-of-sale (POS) displays, advertising, and digital platforms.
- Partnerships Program: Build and maintain strong relationships with relevant key retail partners (Roll-Formers, Co-Branding Partners, Distributors, Applicators/Contractors, Associations, etc) and other related parties to support product placements and campaigns in retail sector.
- Product Launches: Coordinate with product and sales teams for new product launches, including promotional material creation and retail staff training.
- Retail Event Activities: Organize retail events, exhibitions, and promotional activities to enhance product visibility and engage with customers.
- Sales Support: Provide marketing collateral, sales tools, and training to retail sales/staff to support the effective promotion of products.
Qualification And/or Experience Required
- Proven experience as a Marketing Executive/Specialist with at least 5 years of experience, preferably in the building materials, construction, and/or manufacturing industries within the retail sector, with a strong understanding of both B2B and B2C markets.
- Bachelors degree in marketing management and communication, Business Management, Architecture / Design, Civil or Metallurgy/ Material Engineering or any related field.
- Strong understanding of customer needs and market dynamics, with a focus on creating value for customers and the brand.
- Experience in customer engagement and managing relationships to foster loyalty and business growth.
- Fluency in English (both written and spoken) is required.
- Analytical and Reporting Skills.
- Excellent communication & collaboration skills, ability to work cross-functionally with different teams (Sales, Product, Operations) and build strong relationships with internal and external stakeholders.
- Strategic Thinking and Problem-Solving.
- Proven ability to work methodically, under minimum supervision with tight deadlines.
Preferred Qualifications And Experience
- Strong understanding of coated steel industry developments, awareness of market trends, and competitive landscape esp. within the retail sectors.
- Relevant certifications (e.g., in digital marketing, market research, copy writing) is a plus.
- Proficient in Microsoft Office Suite, especially Excel (for data analysis and reporting) PowerPoint, Power BI, etc.
- Understanding of pricing strategies and the impact of pricing on demand and profitability.
- Knowledge of design tools (Adobe Photoshop, Sketch Up, etc.) and digital marketing tools & platforms is an advantage (e.g., Google Analytics, social media tools).
At NS BlueScope our success comes from our people. We choose to treat each other with trust and respect. We understand that the range of perspectives that result from having a diverse and inclusive workplace will strengthen NS BlueScopes capability for continued and sustained business success.
