Performance Marketing Specialist

We are looking for a hands-on, data-driven Performance Marketing Specialist to own digital marketing campaigns across multiple markets. You will manage paid advertising, technical SEO, GEO/AI search visibility, and marketing analytics to drive qualified leads and measurable business outcomes — working closely with the CMO, Sales, Creative, and Web teams to keep all activities aligned with commercial objectives.

KEY RESPONSIBILITIES

Campaign Management: 

1. Plan, build, and manage Google Ads and LinkedIn Ads campaigns across multiple markets. 
2. Conduct keyword research, ad copywriting, and bid optimization to meet lead generation and brand awareness KPIs. 
3. Brief and review website copy to ensure messaging aligns with campaign objectives.

SEO & Web Analytics: 

1. Oversee regular technical SEO audits across all commsult-owned websites and coordinate remediation. 
2. Support Schema Markup implementation and validation. 
3. Monitor indexing status via Google Search Console to update sitemap documentation and maintain GA4, GTM, and conversion tracking setup

GEO & AI Search Visibility: 

1. Research, plan, and implement Generative Engine Optimization (GEO) strategies. 
2. Write and maintain robots.txt and llms.txt files; build GEO action plans and monitor AI citation presence across commsult domains.

Tracking & Attribution: 

1. Design and maintain the UTM naming convention and tagging framework across all channels. Implement UTM parameters for paid campaigns, events, email blasts, and organic social.

Performance Analysis & Reporting: 

1. Prepare monthly Marketing KPI reports covering all active channels. 
2. Analyze qualified leads by acquisition source and maintain lead source attribution.
3. Provide regular updates and support data-driven decision-making across the commercial team.

Stakeholder Coordination: 

1. Collaborate with teams to ensure smooth campaign implementation and quality of all published materials, including website management (from conception to production).

REQUIREMENTS

• 2–4 years hands-on digital marketing or performance marketing experience
• Proven Google Ads management experience
• Multi-market campaign experience across more than one country or region
• Proficient in GA4, GTM, and Google Search Console
• Strong written English; Bahasa Indonesia native or fluent
• B2B or enterprise software background preferred

Soft Skills

• Analytical & attention to detail, interprets data and translates insights into action
• Strong project management skills; manages multiple campaigns with minimal supervision
• Collaborative; works cross-functionally
• Self-driven and adaptable across markets and priorities

Nice to Have

• LinkedIn Campaign Manager and HubSpot CRM experience
• Experience in APAC and/or DACH markets
• Google Ads certification
• GEO/AI search visibility experience