About the Role:
We are looking for a data-driven and profit-oriented Performance Marketing Specialist/ Digital Converter to build our digital sales engine from the ground up. In this role, you will not just run ads; you will be responsible for the end-to-end customer journeyfrom the first click to the final purchase. Your primary goal is to drive high-quality traffic and ensure that every dollar spent on ads generates profitable revenue (Positive ROAS).
Key Responsibilities:
Ads Management & Strategy (Meta/TikTok/Google Ads):
- Plan, execute, and optimize paid advertising campaigns.
- Strictly manage the ad budget to ensure Revenue > Ad Spend, maintaining a healthy ROAS (Return on Ad Spend) at all times.
- Scale winning campaigns effectively without compromising profit margins.
End-to-End Funnel Optimization:
- Design and implement a seamless sales funnel (Ad Creative - Landing Page - Checkout).
- Identify bottlenecks and drop-off points in the customer journey and fix them immediately.
Conversion Rate Optimization (CRO):
- Audit and optimize landing pages for maximum conversion (speed, layout, and persuasive copywriting).
- Conduct A/B testing on creatives, headlines, and offers to find the winning formula.
Data Analysis & Tracking:
- Ensure accurate tracking setup (Pixel, GTM, Conversion API).
- Analyze key metrics (CTR, CPC, CPA, CR) daily to make data-backed decisions, not assumptions.
Requirements:
- Experience: Minimum 5-6 years of proven experience in Performance Marketing or Digital Growth.
- Technical Mastery: Deep understanding of Ads Manager (Meta/TikTok), Google Analytics, and Tag Manager.
- Profit-First Mindset: You understand that Traffic and Likes are vanity metrics; Sales and ROAS are what matter.
- Proven Track Record: Must be able to show a portfolio or case studies demonstrating your ability to generate profitable results (High ROAS).
- Strong analytical skills (comfortable with numbers/Excel).
- Solid understanding of direct-response copywriting.
- Familiarity with Landing Page builders (e.g., WordPress/Elementor, Shopify, or local platforms like Berdu/OrderOnline).
- Attributes: Self-starter, agile, and capable of working independently to build strategies from scratch.
