About the Role:

We are looking for a data-driven and profit-oriented Performance Marketing Specialist/ Digital Converter to build our digital sales engine from the ground up. In this role, you will not just run ads; you will be responsible for the end-to-end customer journey—from the first click to the final purchase. Your primary goal is to drive high-quality traffic and ensure that every dollar spent on ads generates profitable revenue (Positive ROAS).

Key Responsibilities:

Ads Management & Strategy (Meta/TikTok/Google Ads):

Plan, execute, and optimize paid advertising campaigns.
Strictly manage the ad budget to ensure Revenue > Ad Spend, maintaining a healthy ROAS (Return on Ad Spend) at all times.
Scale winning campaigns effectively without compromising profit margins.

End-to-End Funnel Optimization:

Design and implement a seamless sales funnel (Ad Creative - Landing Page - Checkout).
Identify bottlenecks and drop-off points in the customer journey and fix them immediately.

Conversion Rate Optimization (CRO):

Audit and optimize landing pages for maximum conversion (speed, layout, and persuasive copywriting).
Conduct A/B testing on creatives, headlines, and offers to find the winning formula.

Data Analysis & Tracking:

Ensure accurate tracking setup (Pixel, GTM, Conversion API).
Analyze key metrics (CTR, CPC, CPA, CR) daily to make data-backed decisions, not assumptions.

Requirements:

Experience: Minimum 5-6 years of proven experience in Performance Marketing or Digital Growth.
Technical Mastery: Deep understanding of Ads Manager (Meta/TikTok), Google Analytics, and Tag Manager.
Profit-First Mindset: You understand that Traffic and Likes are vanity metrics; Sales and ROAS are what matter.
Proven Track Record: Must be able to show a portfolio or case studies demonstrating your ability to generate profitable results (High ROAS).
Strong analytical skills (comfortable with numbers/Excel).
Solid understanding of direct-response copywriting.
Familiarity with Landing Page builders (e.g., WordPress/Elementor, Shopify, or local platforms like Berdu/OrderOnline).
Attributes: Self-starter, agile, and capable of working independently to build strategies from scratch.