As a Performance Marketing Specialist, youll play a key role in crafting and executing campaigns that connect with the gaming community. Youll collaborate with both local and regional partners who are eager to tap into the rapidly growing mobile games market, giving you the opportunity to make a real impact in shaping how players discover and engage with our games.
Job Description
- Plan and execute impactful marketing campaigns to achieve publishing goals, including user acquisition, retention, reactivation, and engagement.
- Develop tailored digital marketing strategies for diverse target audiences.
- Collaborate closely with internal teams and regional partners to align on objectives and execution.
- Analyze campaign performance and deliver clear reports on key performance indicators to drive continuous improvement.
Job Requirements
- Minimum a bachelors degree from a top reputable university.
- 2 - 3 years of experience in online marketing or relevant field, preferably coming from marketing agencies or top tech companies.
- Strong familiarity with social media platforms and campaign tools (e.g., Google Ads, Meta Ads, TikTok Ads, Google Analytics, or other relevant tools)
- Proven experience in optimizing and managing digital advertising campaigns.
- Genuine passion for games, with the ability to understand core players and translate gaming insights into effective marketing strategies.
- Results-driven, proactive, and hands-on, with a strong track record of delivering impactful outcomes.
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
