Performance Marketing Associate Join Gotrade and Help Revolutionize Investing in Indonesia!
A LITTLE ABOUT US
At Gotrade, we are on a mission to make the most amazing product experience for traders and investors in Indonesia.
ABOUT THE ROLE
We are looking for a data-driven and proactive Performance Marketing Associate to join our Growth team. In this role, you will be responsible for planning, executing, and optimizing our mobile app user acquisition and retargeting campaigns.
You will support our Senior Performance Marketer while owning campaigns end-to-end. The ideal candidate is a self-starter who is passionate about leveraging data to drive growth and has hands-on experience in the mobile marketing ecosystem.
Location: Full-time, on-site in Jakarta.
Key Responsibilities
- Plan, execute, and manage end-to-end performance marketing campaigns for our mobile app, focusing on both user acquisition and retargeting.
- Operate and optimize campaigns across Google Ads (App Campaigns), Meta Ads, and TikTok Ads.
- Monitor, analyze, and report on campaign performance using Mobile Measurement Partners (MMPs) and Google Analytics 4 (GA4).
- Translate data into actionable insights and clear recommendations to improve CAC, ROAS, and LTV.
- Design and run A/B tests across creatives, audiences, and bidding strategies to unlock growth.
- Work independently to manage campaign budgets and hit performance goals.
- Collaborate with designers and content creators to ship compelling ads quickly.
- Keep up with platform changes and mobile growth trends to stay ahead.
Ideal Candidate Profile
- Youre hands-on and analytical you enjoy digging into data and testing hypotheses.
- You thrive on campaign ownership and fast, iterative execution.
- You understand that creative testing is just as critical as audience targeting.
- Youre excited about mobile-first growth and its evolving ecosystem.
Requirements
- 23 years of experience in performance marketing, with a focus on mobile apps.
- Proven track record managing mobile user acquisition and/or retargeting campaigns.
- Hands-on experience with Mobile Measurement Partners (AppsFlyer, Adjust, or Branch).
- Proficient in Google Analytics 4 (GA4) for mobile funnel analysis.
- Highly analytical, problem-solving mindset, with strong execution ownership.
- Proactive and improvement-oriented always looking for ways to optimize and scale.
- Bonus: Experience in Fintech or regulated industries.
- Bonus: Familiarity with programmatic platforms, DSPs, or broader ad tech stacks.
Why You Should Join Us
Ownership & Autonomy Be part of a high-impact team with room to grow and take initiative.
Meaningful Impact Your work will directly contribute to cost-efficient user growth.
Top-Tier Team Work with a senior performance marketer and a company that values precision, iteration, and measurable growth.
