Performance Marketing Specialist

Responsibilities

• Identify trends and insights to optimize online marketing performance across all channels.
• Develop and execute strategies, experiments, and conversion tests for paid advertising.
• Manage and evaluate ad campaigns (Meta, Google, TikTok, CPAS, etc.) from awareness to conversion.
• Plan and control digital marketing budgets while tracking performance.
• Stay up-to-date with emerging ads trends, consumer behavior, and marketing technologies.

Qualifications

• Bachelors degree in marketing, advertising, communications, or related field.
• 12 years of proven experience in performance/digital marketing.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and marketplace ads (Tokopedia TopAds & Shopee Ads).
• Strong analytical skills with ability to work with data (Ads results, Marketplace data, Google Analytics).
• Familiar with Pixel, UTM setup, and performance measurement.
• Creative, detail-oriented, and able to communicate ideas effectively.