At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone
As the largest listed company on the HKSE, we've been proudly making a difference across Asia for over a century. We believe in empowering every one of our people to find their better - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives, build healthier societies and cultivate healthier environments that better everybody. If you believe in better, we'd love to hear from you.
AIA is hiring MarTech Specialist to drive customer engagement, repurchase, retention, and win-back for AIA's life insurance business through advanced marketing technology solutions. This role focuses on leveraging automation, personalization, and data-driven insights to support customer lifecycle initiatives, including onboarding, renewal, repurchase, and win-back campaigns. The specialist will manage AIA's marketing technology ecosystem, ensuring seamless integration and optimization to deliver personalized experiences across digital channels.
Key Responsibilities
- Manage and optimize AIA's MarTech stack, including:
- Personalized content platforms for onboarding and engagement.
- Messaging automation tools for WhatsApp and other direct channels.
- Marketing CRM systems for campaign orchestration and customer lifecycle management.
- Other tools supporting campaign automation, analytics, and customer journey orchestration.
- Design and implement automated campaigns to support customer repurchase, retention, and win-back strategies.
- Collaborate with Customer Engagement, Content, and Retention teams to deliver personalized communication across channels.
- Ensure integration between MarTech platforms and core systems (CRM, policy administration, data warehouse).
- Monitor campaign performance and provide actionable insights to improve engagement and conversion.
- Maintain data integrity and compliance with regulatory requirements (e.g., PDPA).
- Manage relationships with MarTech vendors, including overseeing service delivery, negotiating and processing contract extensions, and ensuring continuity of services.
- Stay ahead of MarTech trends and recommend innovative solutions to enhance customer experience.
Required Qualifications
- Bachelor's degree in marketing, Information Technology, or related field.
- 3+ years of experience in marketing technology, CRM, or digital marketing within financial services or insurance.
- Hands-on experience with marketing automation tools and CRM platforms.
- Strong understanding of customer lifecycle management, repurchase, retention, and win-back strategies.
- Proficiency in data analytics and reporting tools.
