About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia&aposs leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we&aposre on the cusp of something great, where we&aposre working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There&aposs a lot more work to be done with all of our exciting plans. So we&aposre looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The role
You will lead efforts to drive growth and operational excellence across Love, Bonito Shopee & Zalora, ensuring the flawless execution of campaigns and streamlined store operations. In this key role, you will shape strategic initiatives and scale business performance, working closely with cross-functional teams to achieve outstanding results during an exciting phase of growth.
Main responsibilities :
Account Management
- Work hand-in-hand with Shopee & Zalora Relationship Manager to maximize brand exposure and platform support
- Collaborate with external partners (brand collaboration) to enhance performance and deliver impactful results
Campaign Planning & Execution
- Set clear and achievable revenue targets & marketing budget allocations, ensuring campaigns stay within budget while maximizing impact
- Update and maintain a monthly and weekly campaign calendar, ensuring all campaigns are well-planned, scheduled, and executed on time
- Coordinate campaign timelines and align cross-functional teams to ensure seamless execution
- Secure and manage campaign exposure placements on Shopee & Zalora
- Submit all necessary materials for marketplace campaigns, including SKU details and assets, ensuring all content is correctly formatted and aligns with campaign objectives
- Curate SKU selections, prepare campaign segments, and craft compelling copy for Shopee & Zalora broadcast messages and WhatsApp blasts
- Lead the planning and execution of ad-hoc projects, including brand collaborations and affiliates
Performance Marketing
- Plan, launch, and optimize Shopee & Zalora ads to achieve performance KPIs (CPC, ROAS, CR, CTR)
- Develop targeting strategies tailored to Shopee & Zalora&aposs audience and format and conduct A/B testing to improve campaign efficiency
- Manage campaign budgets and ensure efficient spend allocation
- Stay updated on Shopee & Zalora ads trends, algorithm changes, and best practices
Channel Performance
- Review weekly channel performance, analyze key metrics, and identify opportunities or issues for optimization
- Analyze and report on channel performance at the end of each month, comparing results against targets and previous months, providing insights for continuous improvement
- Collaborate with marketplace&aposs AM to review quarterly performance across all channels, assess long-term strategies, and align on key actions for driving growth and achieving goals
Store Operation
- Oversee the entire order processing workflow, ensuring that orders are fulfilled on time, accurately, and efficiently.
- Identify and resolve any bottlenecks or delays to maintain a smooth order flow
- Oversee timely execution of all scheduled promotions
Requirements
Qualifications & Experience
- At least 1 year of experience in managing Shopee is required; experience with Zalora is a plus
- Fluency in English required for day-to-day communication
- Passionate about fashion and apparel and a good understanding of Love, Bonito
- Performance-centric mindset with a strong desire to achieve targets
- Excellent analytical skills and keen attention to detail, with the ability to interpret sales data, market trends, and financial metrics to drive informed decisions
- Strong communication and excellent collaboration and stakeholder management skills
- Growth mindset and sense of continuous improvement
- Extreme ownership and a self-starter who is hands-on with a get things done&apos attitude
- Gritty and able to work under pressure; comfortable to navigate through uncertainty
- Desire to work in a dynamic and fast paced environment
