We're looking for a KPI-driven, results-oriented Marketing Manager with a strong passion for video games. This role owns the planning, execution, and measurable performance of global marketing campaigns across social media, influencers, PR, and events. You'll combine creative thinking with data-backed execution to deliver clear outcomes, hit KPIs, and scale our games, brands, and player communities worldwide.
What You'll DoMarketing Strategy
- Develop and execute end-to-end global marketing strategies for video game titles, with clear KPIs, targets, and success metrics defined upfront.
- Plan campaign roadmaps, manage timelines, budgets, and deliverables across all marketing initiatives.
- Lead marketing campaigns across digital, social, PR, influencer, and online and offline events, from planning through execution.
- Plan, manage, and execute online and offline events (exhibitions, showcases, conventions, launches, community events).
- Present titles and marketing plans to internal teams, partners, and media
- Provide insights and research across multiple markets to inform KPI-driven global strategy and execution.
- Continuously optimize marketing strategies based on performance data, market trends, and player behavior.
- Present marketing plans, performance results, and KPI outcomes to internal teams, partners, and stakeholders.
Social Media, Community & Content
- Develop and execute social media strategies to grow followers, engagement, and visibility across key platforms (X/Twitter, Instagram, YouTube, TikTok, Facebook, Discord, etc.).
- Define and refine platform-specific strategies using analytics, performance trends, and audience behavior.
- Plan and create short-form and long-form content, including posts, videos, articles, and editorial features
- Use performance data to inform content planning, posting schedules, and long-term growth strategies.
- Engage with communities and support long-term player relationships
Influencer, PR & Partnerships
- Identify, manage, and execute influencer and content creator campaigns (YouTube, Twitch, etc.)
- Support public and media relations efforts (online and print)
- Manage relationships with platform holders (Sony, Nintendo, Microsoft, Valve), licensors, agencies, and partners
Reporting & Analysis
- Track, analyze, and report on marketing performance across all channels
- Turn insights into clear recommendations to improve ROI and campaign effectiveness
- Provide regular reports and post-campaign evaluations to internal stakeholders
What You Bring- At least 2years work experience in marketing games or social media
- Proficient in both Speaking and Written English
- Hands-on experience planning and executing marketing campaigns. (gaming industry preferred)
- Deep understanding of video game culture, platforms, and player communities
- Experience across social media, influencer marketing, PR, and digital campaigns
- Data-driven mindset with the ability to translate analytics into action
- Creative eye for branding, content, and campaign execution
- Excellent organization, time management, and cross-team communication skills
- Ability to work in a fast-paced, multi-project environment
Bonus Points If You Have:- Experience running digital ads with KPI driven plan
- Background in SEO, content marketing, blogging, or editorial planning.
