Key Responsibilities:
Local Brand & Marketing Strategy
- Localize global marketing calendars into Indonesia-specific activation plans.
- Ensure campaigns reflect brand codes while resonating with Indonesian consumers.
- Monitor competitor activity
- Provide insights on Indonesian consumer behavior, Gen Z luxury trends, and HNWI shopping patterns.
Campaign Implementation
- Lead on-ground execution of seasonal brand campaigns, maintaining brand tone & elegance.
- Coordinate with landlords for media placements and mall collaborations.
Events & Client Engagement
- Organize premium events: product launches, clienteling experiences, media previews, etc
- Work closely with merchandising & operation teams to elevate the omni channel journey.
- Ensure events uphold brand standards.
Digital Marketing
- Together with digital marketing team build digital campaign plans aligned with: Brand launches, key retail moments (Ramadan / Lebaran, year-end gifting, etc)
- Together with digital marketing team: a. Set clear objectives and KPIs for:
Upper funnel (reach, video views, engagement)
Lower funnel (traffic, conversion, ROAS, cost per visit)
- Oversee and optimize:
- Paid social (especially TikTok & Meta)
- Search and retargeting
- Ensure campaigns support both:
E-commerce performance
Store traffic and retail priorities
PR & Media Relations
- Work with PR team to secure placements in top Indonesian publications and platforms.
- Together with PR Team manage press samples and ensure accurate representation of product names, prices, and seasonal stories.
- Support media planning and coordinate advertorials, interviews, and brand features.
Retail, CRM & Client Development
- Partner with CRM teams to execute CRM programs for clients, including appointment setting, gifting, and loyalty-building activities.
Budget, Operations & Reporting
- Budget development, management and cost tracking.
- Prepare campaign performance reports, monthly dashboards, and market insights for regional HQ.
- Ensure all activations meet brand compliance and Indonesia retail regulations.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 45 years of marketing experience in luxury fashion, beauty, or premium lifestyle brands within Indonesia.
- Strong knowledge of Indonesia's luxury consumer landscape, malls, media, and influencer ecosystem.
- Experience in event management, digital marketing, PR, or brand activation.
- Excellent communication skills in English and Bahasa Indonesia.
- Strong project management, time management, and stakeholder coordination skills.
