13 years of experience in digital marketing, particularly in paid ads and lead generation.
Proficient in advertising platforms: Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
Familiar with tools such as CRM (Hubspot, Zoho, Salesforce, Pipedrive), email marketing, and landing page builders.
Strong analytical skills, data-driven, and well-versed in funnel marketing.
Excellent communication skills and able to collaborate effectively with the sales team.
Key Responsibilities:
Act as the main point of contact with digital marketing agencies, ensuring clear communication and alignment with company goals.
Supervise and monitor agency execution of paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
Oversee lead generation strategies to ensure high-quality leads are delivered consistently.
Coordinate with the sales team to align campaign goals with business development needs.
Review campaign performance, analyze key metrics, and provide actionable insights for optimization.
Manage and evaluate tools such as CRM (Hubspot, Zoho, Salesforce, Pipedrive), email marketing platforms, and landing page builders to support lead nurturing.
Ensure all campaigns are data-driven and aligned with the companys funnel marketing strategy.
