The Role
As a KOL Specialist at Mierakigai,
you will play a key role in designing and executing influencer marketing strategies for multiple clients across different industries. You'll be responsible for building strong partnerships with KOLs, ensuring campaigns are not only creative but also measurable, scalable, and aligned with each client's growth objectives. This role requires a balance of relationship management, strategic thinking, and data-driven execution.
Responsibilities
- Manage influencer marketing campaigns for multiple clients simultaneously, ensuring each campaign aligns with the client's business goals.
- Identify, vet, and onboard KOLs/influencers across platforms (TikTok, Instagram, YouTube, etc.) tailored to specific industries and target audiences.
- Develop campaign briefs, negotiate contracts, and manage budgets to maximize ROI.
- Collaborate with internal teams (Growth Strategists, Creative, Social Media) to integrate KOL campaigns into broader marketing strategies.
- Oversee campaign execution, ensuring deliverables meet brand guidelines and timelines.
- Monitor and analyze campaign performance (reach, engagement, leads, conversions), delivering clear and actionable reports to clients.
- Build and maintain long-term relationships with influencers, agencies, and key industry partners.
- Stay updated on influencer marketing trends, tools, and benchmarks to bring innovative solutions to client campaigns.
Qualifications
- 2+ years of proven experience in KOL/influencer marketing, preferably in an agency managing multiple brands.
- Strong network and knowledge of influencer ecosystems, especially in TikTok, Instagram, and YouTube.
- Demonstrated ability to deliver campaigns with measurable business impact (engagement, leads, or sales).
- Skilled in negotiation, budget management, and contract handling.
- Strong project management skills organized, detail-oriented, and able to handle multiple client campaigns under tight deadlines.
- Analytical mindset with the ability to translate campaign data into strategic insights.
- Excellent communication skills in Bahasa Indonesia and English for both influencers and clients.
- A proactive team player who thrives in a fast-paced, high-growth environment.
