As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.
Key Responsibilities :
1. International Market Development
- Conduct market research to identify high-potential countries for expansion (e.g., Southeast Asia, the Middle East, and Western markets).
- Analyze consumer trends, competitor products, pricing structures, and local food regulations.
- Provide insights to management for market-entry prioritization.
2. Brand Localization & Strategy
- Adapt Lemonilo's brand positioning, communication, and product messaging to suit local cultures and preferences.
- Develop localized marketing campaigns that highlight Lemonilo's health benefits, natural ingredients, and Indonesian heritage.
- Coordinate packaging and labeling adaptation per local regulation.
3. Channel Marketing & Partnerships
- Collaborate with international distributors, importers, and key retail partners (modern trade and general trade).
- Plan and execute joint marketing activities sampling, in-store promotions, exhibitions, and digital activations.
- Support B2B partners with marketing materials and brand guidelines.
4. Digital & Communication Management
- Oversee digital marketing and PR initiatives across multiple regions (social media, KOLs, paid ads, e-commerce).
- Ensure consistent brand tone and visuals across all global touchpoints.
- Collaborate with creative and content teams for regional adaptations.
5. Performance & Budget Management
- Define regional marketing KPIs (sales growth, awareness, engagement, ROI).
- Monitor campaign results, consumer feedback, and distributor performance.
- Manage international marketing budgets efficiently.
6. Cross-functional Collaboration
- Work closely with Export Sales, R&D, Supply Chain, and Product Teams to align product innovation with international demand.
- Coordinate with regulatory and quality assurance teams to ensure compliance in each export market.
Qualifications :
- Bachelor's degree in Marketing, International Business, or Management (Master's degree is a plus).
- 58 years of experience in international marketing, export marketing, or brand management within FMCG, food & beverage, or health product industries.
- Proven track record of developing and executing marketing strategies for multiple international markets.
- Experience collaborating with distributors, importers, and retail chains (Modern Trade & General Trade).
- Familiarity with regulatory requirements for food export (e.g., halal certification, labeling, FDA/GACC approval, etc.) preferred.
- Proficient in English (verbal and written).
- Additional languages, such as Mandarin, are a plus.
- Passionate about a healthy lifestyle and sustainable food products.
- Culturally adaptable and open-minded.
- Collaborative, yet independent and proactive.
- Strong sense of integrity and responsibility in representing Indonesian brands globally.
