About us: Keep Moving
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of Going Beyond Oneself into everyones daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc&aposteryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Job Responsibilities:
- Guideline Development & Communication: Create and adapt visual merchandising guidelines tailored for wholesale partners. Ensure consistent communication of brand standards and seasonal directives.
- Partner Support & Training: Provide training, coaching, and regular workshops for wholesale partner teams to elevate their execution capabilities and maintain high visual standards.
- In-Store Audits & Supervision: Conduct regular visits to stores to review visual implementation, identify gaps, and provide corrective guidance to ensure compliance with brand standards.
- Collaboration with Partners: Work closely with partners on store layouts, window displays, and promotional campaigns. Offer professional input while respecting local retail conditions and partner capabilities.
- Promotional Execution: Coordinate and support the rollout of promotional displays, new launches, and seasonal updates across wholesale locations.
- Trend Monitoring & Innovation: Track market trends, competitor activities, and consumer preferences. Share best practices and introduce innovative display concepts to enhance brand visibility and sell-through.
- Performance Tracking: Monitor and report the effectiveness of visual merchandising initiatives in wholesale accounts, using sales data and qualitative feedback to refine strategies.
Requirements
- Bachelors degree in Fashion, Marketing, or related field.
- 3+ years of experience in visual merchandising, preferably with exposure to wholesale or multi-brand retail environments.
- Strong communication and influencing skills to engage and support external partners.
- Excellent visual and spatial design skills with attention to detail.
- Ability to balance brand consistency with local market realities.
- Strong project management skills; able to manage multiple partner accounts simultaneously.
- Willingness to travel frequently to partner locations as required.
